Driven by the same passion — now online.

THE BRIEF

Mamie Clafoutis has been baking across Montréal since 2008 — seven neighbourhood shops, a loyal clientele and two sister concepts (Mamie and Cappuccino) sharing one artisan standard. Their digital presence hadn't kept up. The old Wix site felt like a flyer: mixed script fonts, cluttered sections, no bilingual support and a maintenance workflow the team actively avoided.

Our job was to give the bakery the editorial, trustworthy, mouth-watering digital shell it already deserved on the shelf — without losing the warmth that regulars already know.

THE APPROACH

We rebuilt the site end-to-end on a modern CMS the Mamie team can run themselves: full-bleed food photography front and centre, an editorial typography system, a bilingual EN/FR layer, a menu-aware architecture that lets each neighbourhood shop surface its own hours and specialties, and a mobile-first layout tuned for the Instagram-scrolling, pre-brunch audience.

The redesign introduced named sections the team references in their daily content work: “Two artisans, one delicious memory” for the founder story, “2 concepts, one shared passion” for the Mamie ↔ Cappuccino relationship, “Our must-tries” for the signature grid, and “7 shops, 7 neighbourhoods” for the location directory.

WHAT CHANGED

The site now feels like a window into the oven instead of a Wix brochure. The homepage leads with the craft (a honey-golden pastry at full bleed), the founders earn their introduction up top, the shop finder is one tap away on mobile, and the whole experience ships bilingual by default. The admin can swap seasonal creations in minutes — not days — and nothing on the site ever contradicts the warmth you feel when you walk into a Mamie shop.