Taste the difference — on the shelf and on the scroll.

THE BRIEF

ASKIA was launching three sparkling wellness drinks — Éternité (pomegranate), Nafa (mint lime) and Éveil (orange ginger) — into a shelf that is already loud. The founders had a clear belief: natural ingredients, low sugar, functional benefit, premium feel. What they needed was a brand you can smell on a billboard and a storefront that behaves like a magazine, not a product carousel.

Our mandate: build the whole ASKIA house from scratch. Identity, voice, product photography direction, a DTC storefront, and a repeatable system the team can run during flavor drops, seasonal variety packs and wholesale launches.

THE APPROACH

The hero does one job: let the product breathe. A single tall slim can on a quiet backdrop, droplets catching the light, with the headline “Taste the difference.” compressed to three words so the can carries the shelf. Below, “Explore the lineup.” introduces the three flavors as equal-weight product cards — each with its own personality tag (“Deep & sophisticated”, “Bright & refreshing”, “Bold & energizing”), a from-price, and clear Learn more / Buy actions.

A quiet four-benefit strip (“100% Natural · Low Sugar · Sparkling · Wellness Focused”) handles the category credentials in one glance. The “ASKIA collection.” block introduces the Sparkling Wellness line and teases the forthcoming Wellness Elixirs without taxing the current catalogue. A dark discovery module pushes variety packs as the gateway to trial, and the “Stay in the loop.” form captures the audience ASKIA will reach repeatedly through flavor drops. The whole site ships bilingual EN/FR with a CMS the brand team can run themselves.

WHAT CHANGED

ASKIA now looks like it belongs on a shelf next to the national brands — and behaves like a DTC flywheel. Each flavor earns its own moment in the hero rotation, every drop launches with a prepared storefront, variety packs do the heavy lifting on trial, and the newsletter keeps the audience warm between launches. The brand team can push a new flavor live without touching code.